Company Loyalty- Thesis Proposal
Can be brand commitment of consumers affected by a financial catastrophe?
The current financial disaster has spread around the globe and no buyer has stayed untouched. In economic downturns, consumers are trying to better take care of their expenses due to doubt for the future. In such cases, their manufacturer loyalty could be shaken. Specifically UK buyers, whose purchasing power is lower than the additional nations, the specific situation in the beginning of 2010 seems to be much more challenging. Hence, the purpose of this research is to investigate the impact of the current recession upon UK customers' brand commitment. A quantitative method will be employed as well as the empirical data will be accumulated through customer survey survey with a sample of fifty UK consumers from the area of Thessaloniki. The customer survey survey will be distributed to be able to people regardless of age and demographic characteristics, qualification and behaviour. The effects of the research will aim to show that not all consumers' brand devotion has been shaken the same by the recession however, many types of shoppers were more affected in comparison to others. Furthermore, the research is going to aim to suggest that manufacturer loyalty varies over products so some product and service categories lost a large part of their particular market share. The findings could possibly be interesting and useful to several companies that would want to be aware both these styles the single profiles of the consumers that are more likely to switch to less costly brands as well as the products that may easily drop a part of their particular market share throughout a recession so that can formulate the appropriate online marketing strategy.
In the pointed out part proper the name of the location where be more successful for to distribute 50 surveys and get them backside. What Influences brand devotion towards cigarette brands in britain market? Company loyalty is a huge one of the biggest problems in the world of advertising over the last years. The two topics of brand commitment and cigarette smoking have rarely been associated. A possible...