Cemex Case Study

 Essay about Cemex Case Study

Jogging head: Cemex's Foreign Immediate Investment

Cemex Foreign Immediate Investment

Rob Panian

Davenport University


Cemex is one of the fastest growing concrete manufacturers on the globe. Starting out many years ago Cemex, " features transformed on its own from a primarily Mexican operation in the third-largest concrete company in the world” (Hill, 2008). The success of Cemex has been attributed to its skills in customer service, marketing, information technology, and production management. Its thought to originally enter into the global market, was going to acquire inefficient cement produces and turn these people around simply by implementing their proven tactics. This global introduction did well typically, " not all of Cemex's expansions have worked out since planned” (Hill, 2008). Cemex has encounter local government hinderence and was forced out of the Indonesian market. These issues surrounding Cemex's Foreign Direct Expense (FDI) has taken about a few root complications. " 3 costs of FDI matter host countries. They aries from possible adverse efects on competition within the sponsor nation, negative effects on the balance of repayments, and the identified loss of countrywide sovereignty and autonomy” (Hill, 2008).


Whilst Cemex provides a strong inclination for acquisitions over starting fresh, this kind of poses a lot of key main problems intended for both Cemex and the web host nations. Cemex had to confront some difficult questions; Exactly what are the primary factors in how come Cemex offers chosen Direct Foreign Assets versus a few alternatives; What is the impact with their choice in FDI within the host-country, and home-country.

Exactly what the primary elements in for what reason Cemex offers chosen International Direct Opportunities versus a lot of alternatives?

There are several alternatives to consider when a organization wants to move into the intercontinental global marketplace. The biggest inquiries firms usually ask can be, " How come do companies go to all of the trouble of establishing operations in foreign countries through international direct opportunities when two alternatives, conveying and guard licensing and training, are available to them for exploiting the profit opportunities within a foreign marketplace? ” (Hill, 2008). This question was undoubtedly contested heavily simply by Cemex just before investing in foreign markets. One of the industry specific novelties of cement making, is the item itself. " The company markets ready-mixed cement that can endure for only about 90 a few minutes before strengthening, so correct delivery is important” (Hill, 2008). This industry has already been at a predisposed peril if it would have been to consider transferring their items. The bare cement industry needs this product to be made upon site. For this reason requirement, Cemex could have regarded as Licensing, " Occures if a firm scholarships a foreign entity the right to create its product, use the production procedures, or work with its manufacturer or brand in return for a royalty payment on every device sold” (Hill, 2008). Certification is a very real alternative to FDI. The answer to Cemex's decision ultimately is based on the fundamental successes that manufactured Cemex grow, its skills in customer satisfaction, marketing, information technology, and creation management. Following ideas with the internalization theory, " The argument that firms choose FDI more than licensing in order to retain control over know-how, production, marketing, and strategy or because a lot of firm features are not open to licensing” goes to show the real benefits of Cemex's decision to use FDI as the global project. Because Cemex has developed verified strategies in its technology, consumer services, and manufacturing administration styles – it can obviously benefit from FDI. Cemex on the some added benefits of so why FDI is an important consideration the moment going global.

• Circumventing trade barriers, hidden and otherwise.

• Making the move via domestic foreign trade sales into a locally-based countrywide sale workplace.

• Capacity to...

References: Graham, J. P. (2005, 06 18). Understanding Foreign Direct Investment (FDI). Retrieved September 24, 2009, from Going Global: http://www.going-global.com/articles/understanding_foreign_direct_investment.htm

Hill, C. (2008). Global Business Today. Boston: McGraw-Hill Irwin.