Free of charge People Promoting Plan

 Free People Marketing Program Essay

Free of charge People-Company survey

Overall Retail outlet Profile

1 ) What type of store are you analyzing? (department, niche, etc) what is the

stores picture and does the goods fit the image?

1 . Free people can be an innovative niche retail company which offers various

way of life merchandise to highly defined customer niche categories in the United States Canada,

and Europe, catalogs and websites. В Their stores are very 60s and 70s

encouraged. Free Persons offers a merchandise mixture of casual can certainly apparel, shoes or boots,

and accessories. The stores all possess a bohemian style that is inspired with a casual

mix of hippie, ethnic, gypsy and classic elements. The stores are all extremely colorful

with radiant and deafening colors adjacent the entire shop. The merchandise fits

the store image flawlessly and the garments along with the art displayed match

one another and notify a color story.

2 . Concentrate on customer-specifically define the target consumer, addressing broad-based

demographics and psychographics. Does the goods carried fit the profile of

the target customer that you have explained?

Target market: ” a 26-year-old young lady, smart, imaginative, confident and

secure in all aspects of her becoming, free and adventurous, fairly sweet to challenging

to tomboy to romantic. A female who loves to keep active and push life to its

limits, with traveling and hanging out and everything in the middle. Free

People identified 5 different customer types: " Meadow" the bohemian customer,

" Candy" the feminine customer, " Ginger" the body-con buyer, " Lou" the tomboy

customer, and " Sandy" the beach customer. ” (freepeople. com. ) My spouse and i also spoke

with all the manager of the store and she authenticated the customer details, but

she also stated that in the event she were to say whom the target market was it will be

via girls age range 16-28. You can actually Free Persons company profile report explained

the retail stores primarily offer Cost-free People-branded products targeted to

women old 25 to 30 years.

three or more. Location-specific position in the mall or shopping district. For what reason do you think this

area was picked?

Totally free People stores average approximately 1, four hundred square feet of selling space,

hold up to 18, 000 SKUs, and are located in enclosed department stores, upscale street

locations and specialized retail centers. The company thinks that very visible

store locations, creative store design, wide merchandise variety and image

display are essential enticements for customers to enter and explore their very own stores

and buy all their merchandise. A store I decided to observe was situated in

Facilities City upon Ventura blvd. Ventura Blvd is very recognized for attracting the

vogue forward consumers base. The stors that happen to be located on the tape for

example will be Urban outfitters, delias and Wasteland who also goal about the

same audience since free people. Urban outfitters actually owns Free People,

however main big difference is that City sells men's clothing. In my opinion this

location was chosen, mainly because Ventura is known for their stores and their

very trendy, hipster and risk taking customer base.

3. Overall look from the store-briefly discuss visual demonstration, standards, and

customer care.

There exists a vibrant and comfortable lounging region, where customers can sit back

and soak up the beautiful surroundings. All of the fixtures happen to be handmade,

including the hangers which are crotched. There were many mannequins in the

shop which were subsequent to most in the tables and racks showing how you can set

the products together in an exceedingly trendy and trendy manner. The decor inside

every single stores was also one of a kind, although the ambiance is pretty much similar

throughout the cycle, casual and fun. Most of this was because of the staff plus the

business policy of listening to it is customers. They hire their staff inside the

targeted age group and...