Free of charge People Promoting Plan
Free of charge People-Company survey
Overall Retail outlet Profile
1 ) What type of store are you analyzing? (department, niche, etc) what is the
stores picture and does the goods fit the image?
1 . Free people can be an innovative niche retail company which offers various
way of life merchandise to highly defined customer niche categories in the United States Canada,
and Europe, catalogs and websites. В Their stores are very 60s and 70s
encouraged. Free Persons offers a merchandise mixture of casual can certainly apparel, shoes or boots,
and accessories. The stores all possess a bohemian style that is inspired with a casual
mix of hippie, ethnic, gypsy and classic elements. The stores are all extremely colorful
with radiant and deafening colors adjacent the entire shop. The merchandise fits
the store image flawlessly and the garments along with the art displayed match
one another and notify a color story.
2 . Concentrate on customer-specifically define the target consumer, addressing broad-based
demographics and psychographics. Does the goods carried fit the profile of
the target customer that you have explained?
Target market: вЂќ a 26-year-old young lady, smart, imaginative, confident and
secure in all aspects of her becoming, free and adventurous, fairly sweet to challenging
to tomboy to romantic. A female who loves to keep active and push life to its
limits, with traveling and hanging out and everything in the middle. Free
People identified 5 different customer types: " Meadow" the bohemian customer,
" Candy" the feminine customer, " Ginger" the body-con buyer, " Lou" the tomboy
customer, and " Sandy" the beach customer. вЂќ (freepeople. com. ) My spouse and i also spoke
with all the manager of the store and she authenticated the customer details, but
she also stated that in the event she were to say whom the target market was it will be
via girls age range 16-28. You can actually Free Persons company profile report explained
the retail stores primarily offer Cost-free People-branded products targeted to
women old 25 to 30 years.
three or more. Location-specific position in the mall or shopping district. For what reason do you think this
area was picked?
Totally free People stores average approximately 1, four hundred square feet of selling space,
hold up to 18, 000 SKUs, and are located in enclosed department stores, upscale street
locations and specialized retail centers. The company thinks that very visible
store locations, creative store design, wide merchandise variety and image
display are essential enticements for customers to enter and explore their very own stores
and buy all their merchandise. A store I decided to observe was situated in
Facilities City upon Ventura blvd. Ventura Blvd is very recognized for attracting the
vogue forward consumers base. The stors that happen to be located on the tape for
example will be Urban outfitters, delias and Wasteland who also goal about the
same audience since free people. Urban outfitters actually owns Free People,
however main big difference is that City sells men's clothing. In my opinion this
location was chosen, mainly because Ventura is known for their stores and their
very trendy, hipster and risk taking customer base.
3. Overall look from the store-briefly discuss visual demonstration, standards, and
There exists a vibrant and comfortable lounging region, where customers can sit back
and soak up the beautiful surroundings. All of the fixtures happen to be handmade,
including the hangers which are crotched. There were many mannequins in the
shop which were subsequent to most in the tables and racks showing how you can set
the products together in an exceedingly trendy and trendy manner. The decor inside
every single stores was also one of a kind, although the ambiance is pretty much similar
throughout the cycle, casual and fun. Most of this was because of the staff plus the
business policy of listening to it is customers. They hire their staff inside the
targeted age group and...