Kraft Food Case Research

 Kraft Foods Case Research Research Conventional paper

Kraft Foods: Coffee Pod Launch

Case Analysis

Case Objective:

Kraft Foods should decide whether to start coffee pods in Canada or not start will need to be determined based on the knowledge gathered. Business Background:

With 50 $22.99 million brands, Kraft Food is the major food and beverage organization in United states. Kraft's merchandise manager pertaining to coffee creation has lower than one month to decide if Kraft should release coffee pods, which is a a single cup preparing system, in Canada. The espresso pods happen to be launching in the USA, so the decision to start in Canada as well must be regarded as along using what the MSRP will be, which will flavors to launch, and distribution. Kraft Foods is a world's innovator in espresso sales with 15% from the global market. Kraft's Maxwell house series is Canada's top selling brand of beef roasts and earth coffee. The merchandise:

The single-serve coffee pod (SSP) machine is a key innovation for the espresso market. Had originally been produced in Italia. By the year 2003 Kraft Food had created a home version of the SSP and marketed the espresso pods in 10 Europe. The biggest rival for Kraft in the caffeine pod companies are Senseo who may have sold five million coffee makers in their initially 3 years. SSP machines work with pre-packaged sole servings to generate coffee within just a minute by forcing warm water through the pod at ruthless. Each pod contains among 7-10 grams of caffeine and can only be taken in the equipment created specifically pertaining to the pod. Some apparent advantages of using the SSP will be: it takes just one minute to brew a cup of tea, there are several flavours to choose from, and you can make distinct flavors with out contamination from the previous cup. Also, there is certainly just a pod to dispose of and never a mess with argument to remove. A disadvantage in the SSP is that it is a bit more costly than traditional get coffee – SSP devices (. 20 -. 60 per cup) drip coffee brewers (. 05 -. 12-15 per cup). Canadians or American Caffeine...