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In November 2011, Hk Disneyland and Microsoft developed new video game which is Kinect: Disneyland Activities games. This really is marketing-mix. Kinect Disneyland Adventures is a gaming published by simply Microsoft Companies on Kinect for Xbox 360 system, there has recreated a large amount of the Disneyland amusement park, with themed games instead of many of the tours. Also, there are numerous characters such since Winnie the Pooh, Cinderella, Daisy Sweet and Jesse Duck and so forth. The target followers are child and children. Therefore , Hong Kong Disneyland an advertisement(" Is actually Playtime with Friends -- The Power of Synergy”)which obtain durete award in HKMA/TVB Accolades for Promoting Excellence.

Reason behind the marketing Campaign

Hong Kong Disneyland an ongoing expansion job to open which is Toy Story Land opened on November 18, 2011. Besides, the Xbox36o was officially revealed in Hk on Drive 16, 2006. However , it is not popular in these years in Hong Kong. Therefore, Hong Kong Disneyland and Microsoft company created a fresh game to attract citizens to obtain their product. To overlap with the starting of Asia's first Gadget Story Terrain, Hong Kong Disneyland developed" It's Playtime with Friends -- The Power of Synergy”. They want to increase their profit and brandwidth at this time activity. Today, many persons know Toy Story Terrain and like these characters. Therefore , some people may well buy this game and go to Hong Kong Disneyland to check out. Hong Kong Disneyland and Microsoft uses this tactic can tell persons she has a new park and attract people to visit and buy their particular product take home the entire Disneyland. The marketing campaign was mutually beneficial. Hk Disneyland and Microsoft can get different advantages.

http://www.hkgolden.com/articles/article.aspx?id=6615

http://www.hkma.org.hk/pdf/Souvenir+Programme-full.pdf