Marketing & Corporate Conversation

 Marketing  Corporate Conversation Essay


A-15, 704, Shanti Vihar CHS, Shanti Nagar, Finalidad Road (E), Thane -- 401107 Mobile phone: +91 9222161591 ( Email: devendra. [email protected] com


Marketing ● Corporate Conversation ● Brand / Item Management ● Customer Romance Management


⇨ PGDM, Visionary & strategic planner, a performance driven and accomplished professional offering 11 years of useful experience.

⇨ Associated with APTECH Ltd. as May 2008 as Senior Manager – Marketing & Corporate Interaction.

⇨ Taken care of additional responsibility of marketing pertaining to the company's master multimedia & animation company " Market Animation” by July 2008.

Expertise in….

▪ Sales development, marketing strategies, company building actions, relationship administration, ensuring customer satisfaction and crisis management. ▪ Market research & survey, competitors' analysis & pricing, expanding & handling strategic advertising campaigns, ensuring item awareness, business & work at home opportunities. ▪ Communication, coordination, sociable, leadership, solving problems and encouraging & coaching skills.

Career Overview

Advertising & Company Management:

▪ Tactical planning, ensuring profitability, info analysis to get conceptualizing organization strategies. ▪ Optimizing the company image through media stations, corporate pr & advertising activities. ▪ Executing mass media planning & buying activities for TV SET, Press, The airwaves, Outdoor, PAGE RANK and BTL activities for tracking promoting budget. ▪ Coordinating with marketing communications group and developing & maintaining relationships while using advertising & media companies for developing communication strategies. ▪ Supervisory creative briefs & press selection, demonstrating products in trade shows as well as events and attending trade shows to review competitors' products. ▪ Preparing research reports and suggesting upon business organisations & competitive Intelligence.

Corporate Communication as well as Public Relations:

▪ Producing and coordinating corporate interaction programs for various inner & external customers. ▪ Developing relationships with clientele / clients, ensuring organization growth & profitability. ▪ Liaising with industry experts & editorial contacts, ensuring company staying featured in the media, trade magazines and analysts studies. ▪ Data analysis to distinguish business opportunities, steering communication with top management for suggesting feasible business solutions. ▪ Facilitating the development of online websites & discharge of publications/newsletters, updating personnel / clients on company news and producing publications like leaflets, leaflets, activity reports ▪ Emphasizing about communications strategy, crisis marketing communications and multimedia interviews on the web, electronic and online media and preparing public consciousness programms, camps etc . to enhance company image.

Career History

APTECH Limited. - Mumbai

Senior Supervisor – Marketing & Corporate and business Communication (May 2008 onwards)


▪ Enjoyed a vital role inside the development of " MIS & Lead Management (LMS)”. ▪ Effectively designed & performed " Fantastic Cursor Cartoon Award” celebration in association with CNBC TV18. ▪ Initiated & executed the corporate communication site through intranet.

Job Profile:

▪ Working in APTECH Ltd. (ISO 9001: 2000 certified co. in the IT education & training sector) as Sr. Mgr – Marketing & Corporate Communication, leading a team of 5 workers and reporting to the AVP – Promoting.

Corporate Interaction:

▪ Evolved & implemented tactics, enhanced corporate and business communication, created PR approach and also created & managed relationship with media and trade body like NASSCOM, CII & FICCI. ▪ Acted while the single level of contact for all business social obligations activities,...