Merchandise lifecycle of bajaj Oprimir

 Product lifecycle of bajaj Pulsar Dissertation

By,

Anirban Chakraborty (B13134)

Ramaswamy G (B13165)

Suhas Kini (B13175)

(GROUP 17)

Contents

Bajaj Auto................................................................................................................................................ 3 About Bajaj Auto................................................................................................................................. some Two wheeler Industry......................................................................................................................... your five Bajaj Sondear.......................................................................................................................................... 6 Product Life Cycle - Pulsar................................................................................................................... several Introduction Stage.......................................................................................................................... 7 Progress Stage.................................................................................................................................. 8 Maturity Stage................................................................................................................................ 9 Marketing Mix followed by Pulsar.................................................................................................... 12 Price.............................................................................................................................................. 12 Promotions.................................................................................................................................... 12 Place.............................................................................................................................................. 16 Market Share................................................................................................................................. 13 SWOT Research................................................................................................................................... 16 Competitive Analysis......................................................................................................................... 17 Reactions to Challenges.................................................................................................................... 18 Technological progression......................................................................................................... 18 Buyer behaviour..................................................................................................................... 18 Inflation and increase in cost of production................................................................................. 19 Marketing related and enlargement................................................................................................. 19 Suggestions............................................................................................................................ 20 Bottom line......................................................................................................................................... 21 Sources........................................................................................................................................ 21

Bajaj Auto

" Good nighttime and thank you for taking break to interview with us Mr. Rajiv Bajaj” said Ashwini Mathur, reporter of a dominant news funnel. " The pleasure is mine” replied Rajiv Bajaj, Managing Representative of Bajaj Auto.

Rajiv Bajaj is confident—after all, he continues to be there and done that. At his office in Mumbai, he casually decides where he would like to sit on the couch. Through the interview, this individual turns a question around to see if you really indicate it. He poses for any photograph. This individual raises his voice while making a point but...

References: Management Science, Vol. 41, No . 8 (Aug., 1995), pp. 1296-1316

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