Project Shakti: Case Study

 Project Shakti: Case Study Article

Unilever in India: Hindustan Lever's Task Shakti-Marketing FMCG to the country Consumer Circumstance Analysis Remarks

Section At the, Group six

Submitted By simply

Anshu Khanna PGP/17/257

Diksha Singh PGP/17/267

Mohd. Shajeer PGP/17/277

Priya Chandak PGP/17/287

Shiji Thilak PGP/17/297

Q1q

Q1)How is definitely HUL placed in the Indian Consumer industry?

Hindustan Unilever Limited is the biggest gamer in the market talk about of FMCG sector in the country. The FMCG sector of the country is the next largest sector of the economic system with a size 13. 1 billion UNITED STATES DOLLAR. It is becoming positioned in industry as company adding " Vitality to Life”. That sought pertaining to market command in a wide range of product types and also throughout a broad variety of cost points in each category. In 2004, HLL taken care of immediately high competition by even more lowering the price across types. It started out the concept of " power brands”, initiated a channel-based system, supply cycle efficiencies were captured and innovations were launched. It was the company together with the a better rural penetration than any other business Its schemes like offering low-unit-packs tells us the how the company would like to penetrate further into the industry.

Q2) That which was the motivation for the Shakti motivation? Was this a CSR initiative? The Shakti project by HUL can be known as a Sociable Business Effort rather than a totally Corporate Interpersonal Responsibility. This can be a highly socialized business currently taking CSR components into its detailed strategy. It has two elements 1 . Social aspect – It includes helping the independence women. installment payments on your Business element – it provides developing product sales area into untapped non-urban depths. ‘Shakti' means durability and empowerment. The main motivation was to enable the women in rural areas along with business expansion. HLL noticed the importance of rural market segments and realized that it was the important thing source of growth and thus started project Shakti as a competitive advantage as it will be a big differentiator between...