Project Shakti: Case Study
Unilever in India: Hindustan Lever's Task Shakti-Marketing FMCG to the country Consumer Circumstance Analysis Remarks
Section At the, Group six
Submitted By simply
Anshu Khanna PGP/17/257
Diksha Singh PGP/17/267
Mohd. Shajeer PGP/17/277
Priya Chandak PGP/17/287
Shiji Thilak PGP/17/297
Q1)How is definitely HUL placed in the Indian Consumer industry?
Hindustan Unilever Limited is the biggest gamer in the market talk about of FMCG sector in the country. The FMCG sector of the country is the next largest sector of the economic system with a size 13. 1 billion UNITED STATES DOLLAR. It is becoming positioned in industry as company adding " Vitality to LifeвЂќ. That sought pertaining to market command in a wide range of product types and also throughout a broad variety of cost points in each category. In 2004, HLL taken care of immediately high competition by even more lowering the price across types. It started out the concept of " power brandsвЂќ, initiated a channel-based system, supply cycle efficiencies were captured and innovations were launched. It was the company together with the a better rural penetration than any other business Its schemes like offering low-unit-packs tells us the how the company would like to penetrate further into the industry.
Q2) That which was the motivation for the Shakti motivation? Was this a CSR initiative? The Shakti project by HUL can be known as a Sociable Business Effort rather than a totally Corporate Interpersonal Responsibility. This can be a highly socialized business currently taking CSR components into its detailed strategy. It has two elements 1 . Social aspect вЂ“ It includes helping the independence women. installment payments on your Business element вЂ“ it provides developing product sales area into untapped non-urban depths. вЂShakti' means durability and empowerment. The main motivation was to enable the women in rural areas along with business expansion. HLL noticed the importance of rural market segments and realized that it was the important thing source of growth and thus started project Shakti as a competitive advantage as it will be a big differentiator between...