SWOT Linked Press

 SWOT Affiliated Press Study Paper

п»їBERKELEY COLLEGE

SWOT Analysis

Professor Salzer

BUS292

6/9/2010

Table of Contents

Intro:

The Associated Press (AP) is an American news company that began in 1846 by five daily papers from New York City. They founded the assistance in order to deliver news regarding the Mexican War more quickly than the U. S. Mailbox could. The known owner was Moses Yale Beach and the initially CEO, called Alexander Williams, came to electric power in 1848. Today the organization is run by Tom Curley who has been the active CEO since the year 2003. Curley is usually stationed in the AP hq located in Nyc. The AP is, just like it has been, a not-for-profit cooperation now possessed by 1, 500 papers from from coast to coast. Approximately 1 billion people worldwide observe news collected by AP's reporters every day through newspaper publishers, television, radio, and online sites. Even so the AP does not run their particular newspaper, tv program, or a radio station station; they gather and distribute the news through other news deliverers. As of 2006, the Linked Press had approximately 1, 700 papers and your five, 000 the airwaves and tv set companies republishing and referring to the AP's news collects. AP has a huge intercontinental staff with 242 information bureaus much more than a hundred and twenty countries around the globe and their greatest vision is to become the important global reports network. With a photography collection holding a few of the world's most famous pictures from where they have received 30 Pulitzer Prices intended for pictures. Their journalists are also delivering highly rated information and 19 Pulitzer Prices had been won for writing. The newest Pulitzer Value won was at 2007 simply by Oded Balilty for his breaking media photography.

Strengths:

The Associated Press is a large established organization with about 4, 500 employees earning a living for them all above the globe. There is a very impressive history and rich popularity which will, naturally , lead to plenty of strengths. This kind of analysis will probably be discussing a few of the main strengths of the business such as their particular name and brand picture, human capital and command and their outstanding way of keeping innovative inside the technological environment. Name & Brand:

One of many Associated Press major advantages is simply all their name and their brand graphic. Since the Affiliated Press has been around for a lot of years and has a very rich record within the reports gathering industry their title is becoming very happy and their brand image has become very strong. They are not only famous inside the U. T. but persons and information organizations all over the world know the AP Company to be a trustworthy source of information. Considering that the Associated Press are owned by 1, 500 papers that use their news daily billions of persons all over the world has read AP news and are probably examining them daily. The AP logo, frequently found following your introduction to the content, is the recommendation that it is the Associated Press that has accumulated the news. In order to through various newspapers you can often place the AP logo many times in that daily news. Some of the most well-known newspapers that are members in the Associated Press are The New York Times, The Boston Earth and Newsweek. The company products their members with a huge variety of news; global, national, business, sports, entertainment and many other categories so that there is something of interest for all your members. Due to their accurate and trustworthy media throughout their particular company history many associates mainly make use of the Associated Press as a research when writing their own content. They are also quoted in tv set and car radio shows daily another thing that adds to the name and manufacturer image constantly being strong. Human Capital & Leadership:

Another great strength for the Associated Press is their very own human capital, which are including all of the associates in their personnel. One a part of their individual capital that has made an enormous contribution to...

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The Associated Press | The Essential Global Reports Network. Internet. 09 Summer 2010..

" Connected Press. " Wikipedia, the Free Encyclopedia. Web. 2009 June 2010..

Halberstam, David. Disregarding News: How the Associated Press Has Protected War, Peace, and Anything else. New York: Princeton Architectural, 3 years ago. Print.

" History/Archives | The Associated Press. " The Associated Press | The primary Global Information Network. Net. 09 06 2010..

" BIG APPLE Judge Tendencies Settlement in Obama Cartel Dispute. " The Associated Press | The Essential Global News Network. Web. 2009 June 2010..

" Pulitzer Awards. " The Associated Press | The fundamental Global Information Network. Web. 09 06 2010..

Williams, Xavier. " Introduction to AP. " Introduction. Associated Press Head office, New York City. 18 Apr. 2010. Speech.

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