exam one particular for the service

 exam 1 for the service Essay

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HRMA 3361: Assessment for Midterm

Chapters one particular through your five

HRMA 3361: Chapter one particular

The Concept of Promoting

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Competitive Edge

• Precisely what is competitive benefit?

▫ The power of a firm to develop as well as

distinctive expertise that allow it to

capture a bigger market share and earn bigger

than normal profits

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Competitive Advantage (cont. )

• What are several distinctive expertise?

Management expertise

Culture

Site

Access to assets

Exceptional workers

Special patents

Access to capital

Brand name

a couple of

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Competitive Advantage (cont. )

• Building blocks of Competitive Edge:

Productivity

Quality

Advancement

Customer responsiveness

Size

Worth

Why not price?

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Functional Risk

• Contains alternate means of performing the

function or perhaps meeting the necessity

• Sensible consumers are the majority of sensitive

• Example: Services or products whose order

and use requires the buyer's distinctive

commitment

three or more

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Physical Risk

• Consists of physical vigor, overall health, and vigor

• Those who find themselves elderly, frail, or in ill overall health are

most vulnerable

• Example: Mechanical or power goods (such

as cars or flammables), drugs and medical

treatment, and food and refreshments

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Social Risk

• Involves self-esteem and self-confidence

• Those who are inferior and most uncertain are

most sensitive

• Example: Socially visible or perhaps symbolic goods,

such as clothing, jewelry, automobiles, homes, or perhaps sports

tools

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Psychological Risk

• Consists of affiliations and status

• Those lacking self-respect or perhaps attractiveness to

peers are most hypersensitive

• Case: Expensive personal luxuries which may

engender guilt, durables, and services whose use

requirements self-discipline or sacrifice

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Firms' Orientations

• The business runs under a simple belief or perhaps

philosophy

• Can run under a few combination of any kind of or

all the following

Operations Positioning

Product as well as Service Orientation

Selling Positioning

Bottom-Line Positioning

Marketing Alignment

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Operations Positioning

• Give attention to the performance of the procedure to

give a smooth working business

▫ Sometimes forgets the customer

▫ Usually are present in revenue driven companies

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Product / Service Positioning

• Concentrate on creating wonderful products or services to

attract clients

▫ May well offer products/services that the customer

does not wish

▫ Coffee Break Problem

▫ Joint Promotional Sales brochure for Atlanta Hotels

targeted to meeting planners

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Selling Alignment

• Focus on salespeople and promotions that

communicate a note to sell a product

▫ Only focus is on selling, not what the customer

wants or needs

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Bottom-Line Alignment

• Focus on the bottom-line profitability of the

business with no regard to customers changing

wants and needs

▫ Earnings is almost the only basis to get decisions

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Advertising Orientation

• Focus on the customer and creating value for

them by recognizing their particular changing wishes and

requires

▫ Interaction with the buyer is important

▫ Is mirrored in the lifestyle of the firm

• Marketing orientation must exist in the

marketing principle to succeed long term

HRMA 3361: Chapter 2

Marketing Providers

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Services or Goods

• Major dissimilarities between companies and products

are:

Intangibility

Perishability

Heterogeneity

Inseparability of Production and Consumption

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Intangibility

• Precisely what are some examples...

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