style swot examine & marketing mix

 Essay about fashion swot analyse  marketing mixture

п»їNguyen Phuong Anh CO14 LCFS

SWOT Analysis

Name

Advantages

Weaknesses

Possibilities

Threats

Canifa

Available selling price for most in the population in Hanoi

Supply products for almost all major categories of consumers (oriented for families) Large categories of elections in color.

Good location

Untrendy products

Monotonous types of goods

Focus only on one marketplace (Hanoi-VietNam)

Unaccustomed personnel/staff

not comfortable parking

bring in more trendy& fashionable items

Diversify more categorie of products

Spread into different types of market

Improve staff's skill

Boost parking spots

Cheap Oriental goods via individual

entrepreneurs

one other vietnam's items brand

Condensed market

Kilomet

109

Good Quality

Good materials

Good design& trendy goods

Care about information

Reasonable selling price for middle section categories

Advertising through celebrity & magazines

Good area

80% brought in materials

particular products for certain circles of shoppers

limited colours pallette

Certainly not strong Advertising

Find out more good matierial inside country

Spread categories of consumers

Add even more colours colour scheme

Improve advertisment.

Tailoring things

another vietnam's designer

brand

Saturated market.

Zara

Strong branding

Trendy/fashionable goods

Good Quality

Good materials

Comfortable parking

Good location

Imported products

certain products intended for high end level consumers

Discover a way to enter & advertising items among Vietnam's Elite customers. Copyright dysfunction

Another higher level market brands

Saturated marketplace.

Stradivarius

High quality

Good elements

Good design& trendy products

Care about details

Reasonable cost for middle section categories

Advertising through celebrity & magazines

Good area

Imported goods

Spread in different types of market

Copyright disruption

Another dangerous market brands

Saturated market.

My Company – Galeru

Trendy products

Variety types of products

Product availability several level market.

Trained personnel/staff

Comfortable parking& every specifics in shop

Organic components within nation

Strong marketing

Variety shades pallette

Price might be too much for Viet Nam's market.

Specific for certain type of customers

Find a way to & marketing products amongst Vietnam's High level consumers. Develop strong advertisment

Another high level market brands

another vietnam's products brand

Copyright disruption

Saturated marketplace

Marketing Mix Chart

5 Ps+C

5Ws+H

PEOPLE

WHO

Glamorous outrageous attitude, fresh (18-25 year old), arty, love to get colour, prepared for adventures/experience/creative. PRODUCT

WHAT

Creative/fashionable/unusuall women't products

PLACE

EXACTLY WHERE

Online, marketplace mall stores in middle of metropolis

PRICE

JUST HOW MUCH

High street selling price

PROMOTION

HOW/WHEN

Poster with promotion photoshoot on street/bus station/high building Advertisment style video on MTV, style TV, vimeo

Appearance upon well find out high level style magazine like ELLE, Bazzar, Cosmopolitan, Astonished muddled; perplexed; bewildered; blank; confused, Pony End in a very innovative performance Advertisment in cartel inside market mall stores- in center of metropolis Advertisement through celebrity like – Gaga

COMPETITION

Topshop

Zara

Bershka

Stradivarius

HOW COME

Kenzo can be described as High brand with important & innovative design for street have on which'll become a threat for my brand

USP

My fresh brand " Galeru” which mean a mythology determine from Original myth –also called range serprent- fish that symbolized the extension of your life on Earth. Therefore by this i want to say that life'll continue only when we still have colours around us. Products'll be very interesting & creative product. Most of us not have nearly anything boring inside our shop mainly because life is certainly not boring either. The way all of us dressed show our attitutude toward life. Our customer buying the products are people that love and like to use colors in their apperance. Their will be optimistic people with artistic personality. They...